Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEEA
RGB
236, 238, 234
HSL
90, 11%, 93%
HSB
90, 2%, 93%
CMYK
1, 0, 2, 7
LAB
94, -1, 2
LCH
94, 2, 126
OKLCH
0.95, 0.01, 129
XYZ
80, 85, 90
LUV
94, -1, 3
HWB
90, 92%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.