Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFEDE9
RGB
239, 237, 233
HSL
40, 16%, 93%
HSB
40, 3%, 94%
CMYK
0, 1, 3, 6
LAB
94, 0, 2
LCH
94, 2, 85
OKLCH
0.95, 0.01, 85
XYZ
81, 85, 89
LUV
94, 1, 3
HWB
40, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.