Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF0D9
RGB
236, 240, 217
HSL
70, 43%, 90%
HSB
70, 10%, 94%
CMYK
2, 0, 10, 6
LAB
94, -4, 11
LCH
94, 12, 112
OKLCH
0.95, 0.03, 115
XYZ
78, 85, 78
LUV
94, -1, 17
HWB
70, 85%, 6%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.