Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF4E9
RGB
236, 244, 233
HSL
104, 33%, 94%
HSB
104, 5%, 96%
CMYK
3, 0, 5, 4
LAB
95, -4, 4
LCH
95, 6, 134
OKLCH
0.96, 0.02, 137
XYZ
82, 88, 90
LUV
95, -4, 8
HWB
104, 91%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.