Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF7E4
RGB
236, 247, 228
HSL
95, 54%, 93%
HSB
95, 8%, 97%
CMYK
4, 0, 8, 3
LAB
96, -6, 8
LCH
96, 10, 129
OKLCH
0.96, 0.03, 132
XYZ
82, 90, 86
LUV
96, -5, 13
HWB
95, 89%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.