Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
ED5901
RGB
237, 89, 1
HSL
22, 99%, 47%
HSB
22, 100%, 93%
CMYK
0, 62, 100, 7
LAB
58, 56, 68
LCH
58, 88, 51
OKLCH
0.65, 0.20, 42
XYZ
39, 25, 3
LUV
58, 125, 49
HWB
22, 0%, 7%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.