Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
ED70FF
RGB
237, 112, 255
HSL
292, 100%, 72%
HSB
292, 56%, 100%
CMYK
7, 56, 0, 0
LAB
67, 63, -50
LCH
67, 81, 322
OKLCH
0.75, 0.23, 322
XYZ
59, 37, 99
LUV
67, 53, -90
HWB
292, 44%, 0%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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