Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDDEE6
RGB
237, 222, 230
HSL
328, 29%, 90%
HSB
328, 6%, 93%
CMYK
0, 6, 3, 7
LAB
90, 6, -2
LCH
90, 7, 343
OKLCH
0.91, 0.02, 344
XYZ
75, 76, 86
LUV
90, 8, -4
HWB
328, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.