Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EE4106
RGB
238, 65, 6
HSL
15, 95%, 48%
HSB
15, 97%, 93%
CMYK
0, 73, 97, 7
LAB
55, 65, 66
LCH
55, 93, 45
OKLCH
0.63, 0.22, 35
XYZ
37, 22, 2
LUV
55, 142, 43
HWB
15, 2%, 7%
Pantone
172 C
Harmonies
Shades & tints
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