Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED1DC
RGB
238, 209, 220
HSL
337, 46%, 88%
HSB
337, 12%, 93%
CMYK
0, 12, 8, 7
LAB
87, 12, -2
LCH
87, 12, 353
OKLCH
0.89, 0.04, 353
XYZ
71, 69, 77
LUV
87, 16, -5
HWB
337, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.