Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED9DF
RGB
238, 217, 223
HSL
343, 38%, 89%
HSB
343, 9%, 93%
CMYK
0, 9, 6, 7
LAB
89, 8, 0
LCH
89, 8, 359
OKLCH
0.90, 0.02, 358
XYZ
73, 73, 80
LUV
89, 12, -2
HWB
343, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.