Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDCEE
RGB
238, 220, 238
HSL
300, 35%, 90%
HSB
300, 8%, 93%
CMYK
0, 8, 0, 7
LAB
90, 9, -6
LCH
90, 11, 323
OKLCH
0.91, 0.03, 326
XYZ
76, 76, 91
LUV
90, 9, -12
HWB
300, 86%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.