Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE1CF
RGB
238, 225, 207
HSL
35, 48%, 87%
HSB
35, 13%, 93%
CMYK
0, 5, 13, 7
LAB
90, 2, 11
LCH
90, 11, 77
OKLCH
0.92, 0.03, 76
XYZ
73, 77, 70
LUV
90, 9, 15
HWB
35, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.