Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE4E3
RGB
238, 228, 227
HSL
5, 24%, 91%
HSB
5, 5%, 93%
CMYK
0, 4, 5, 7
LAB
91, 3, 2
LCH
91, 4, 28
OKLCH
0.93, 0.01, 24
XYZ
77, 79, 84
LUV
91, 6, 2
HWB
5, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.