Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EF5D09
RGB
239, 93, 9
HSL
22, 93%, 49%
HSB
22, 96%, 94%
CMYK
0, 61, 96, 6
LAB
59, 55, 67
LCH
59, 87, 51
OKLCH
0.66, 0.20, 42
XYZ
40, 26, 3
LUV
59, 123, 50
HWB
22, 4%, 6%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.