Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD1CC
RGB
239, 209, 204
HSL
9, 52%, 87%
HSB
9, 15%, 94%
CMYK
0, 13, 15, 6
LAB
86, 10, 7
LCH
86, 12, 33
OKLCH
0.88, 0.03, 29
XYZ
69, 68, 67
LUV
86, 18, 8
HWB
9, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.