Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD2C9
RGB
239, 210, 201
HSL
14, 54%, 86%
HSB
14, 16%, 94%
CMYK
0, 12, 16, 6
LAB
86, 9, 8
LCH
86, 13, 42
OKLCH
0.89, 0.03, 38
XYZ
69, 69, 65
LUV
86, 18, 10
HWB
14, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.