Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD3C2
RGB
239, 211, 194
HSL
23, 58%, 85%
HSB
23, 19%, 94%
CMYK
0, 12, 19, 6
LAB
87, 8, 12
LCH
87, 15, 56
OKLCH
0.89, 0.04, 53
XYZ
69, 69, 61
LUV
87, 18, 16
HWB
23, 76%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.