Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD6D2
RGB
239, 214, 210
HSL
8, 48%, 88%
HSB
8, 12%, 94%
CMYK
0, 10, 12, 6
LAB
88, 8, 5
LCH
88, 10, 32
OKLCH
0.90, 0.03, 29
XYZ
71, 71, 71
LUV
88, 15, 6
HWB
8, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.