Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFD7EC
RGB
239, 215, 236
HSL
308, 43%, 89%
HSB
308, 10%, 94%
CMYK
0, 10, 1, 6
LAB
88, 11, -7
LCH
88, 13, 328
OKLCH
0.90, 0.04, 330
XYZ
75, 73, 89
LUV
88, 12, -13
HWB
308, 84%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.