Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDAD5
RGB
239, 218, 213
HSL
12, 45%, 89%
HSB
12, 11%, 94%
CMYK
0, 9, 11, 6
LAB
89, 7, 5
LCH
89, 9, 37
OKLCH
0.90, 0.02, 34
XYZ
73, 73, 73
LUV
89, 13, 6
HWB
12, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.