Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDECD
RGB
239, 222, 205
HSL
30, 52%, 87%
HSB
30, 14%, 94%
CMYK
0, 7, 14, 6
LAB
90, 4, 11
LCH
90, 11, 69
OKLCH
0.91, 0.03, 67
XYZ
73, 75, 68
LUV
90, 11, 15
HWB
30, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.