Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDFF7
RGB
239, 223, 247
HSL
280, 60%, 92%
HSB
280, 10%, 97%
CMYK
3, 10, 0, 3
LAB
91, 9, -10
LCH
91, 13, 312
OKLCH
0.92, 0.04, 315
XYZ
79, 78, 99
LUV
91, 8, -17
HWB
280, 87%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.