Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCECD3
RGB
220, 236, 211
HSL
98, 40%, 88%
HSB
98, 11%, 93%
CMYK
7, 0, 11, 7
LAB
92, -9, 10
LCH
92, 14, 131
OKLCH
0.92, 0.04, 134
XYZ
71, 80, 73
LUV
92, -8, 17
HWB
98, 83%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.