Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFDFF9
RGB
239, 223, 249
HSL
277, 68%, 93%
HSB
277, 10%, 98%
CMYK
4, 10, 0, 2
LAB
91, 9, -11
LCH
91, 14, 311
OKLCH
0.92, 0.04, 313
XYZ
79, 78, 100
LUV
91, 7, -18
HWB
277, 87%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.