Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE0CA
RGB
239, 224, 202
HSL
36, 54%, 86%
HSB
36, 15%, 94%
CMYK
0, 6, 15, 6
LAB
90, 3, 13
LCH
90, 13, 78
OKLCH
0.91, 0.03, 78
XYZ
73, 76, 67
LUV
90, 10, 18
HWB
36, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named yellow on shades of yellow, or all families on colors.