Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE6D3
RGB
239, 230, 211
HSL
41, 47%, 88%
HSB
41, 12%, 94%
CMYK
0, 4, 12, 6
LAB
92, 1, 10
LCH
92, 10, 86
OKLCH
0.93, 0.03, 86
XYZ
76, 80, 73
LUV
92, 6, 15
HWB
41, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.