Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E4D4
RGB
244, 228, 212
HSL
30, 59%, 89%
HSB
30, 13%, 96%
CMYK
0, 7, 13, 4
LAB
92, 4, 10
LCH
92, 11, 69
OKLCH
0.93, 0.03, 67
XYZ
77, 79, 74
LUV
92, 10, 14
HWB
30, 83%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.