Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFE9F0
RGB
239, 233, 240
HSL
291, 19%, 93%
HSB
291, 3%, 94%
CMYK
0, 3, 0, 6
LAB
93, 3, -3
LCH
93, 4, 319
OKLCH
0.94, 0.01, 321
XYZ
80, 83, 94
LUV
93, 3, -5
HWB
291, 91%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.