Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0E9
RGB
239, 240, 233
HSL
69, 19%, 93%
HSB
69, 3%, 94%
CMYK
0, 0, 3, 6
LAB
95, -1, 3
LCH
95, 4, 111
OKLCH
0.95, 0.01, 113
XYZ
81, 87, 89
LUV
95, 0, 5
HWB
69, 91%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.