Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0F4
RGB
239, 240, 244
HSL
228, 19%, 95%
HSB
228, 2%, 96%
CMYK
2, 2, 0, 4
LAB
95, 0, -2
LCH
95, 2, 275
OKLCH
0.96, 0.01, 275
XYZ
83, 87, 98
LUV
95, -1, -3
HWB
228, 94%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.