Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF0FF
RGB
239, 240, 255
HSL
236, 100%, 97%
HSB
236, 6%, 100%
CMYK
6, 6, 0, 0
LAB
95, 2, -7
LCH
95, 8, 283
OKLCH
0.96, 0.02, 283
XYZ
85, 88, 107
LUV
95, -1, -12
HWB
236, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.