Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF3DB
RGB
239, 243, 219
HSL
70, 50%, 91%
HSB
70, 10%, 95%
CMYK
2, 0, 10, 5
LAB
95, -4, 11
LCH
95, 12, 112
OKLCH
0.95, 0.03, 115
XYZ
80, 88, 80
LUV
95, -1, 18
HWB
70, 86%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.