Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF4D9
RGB
239, 244, 217
HSL
71, 55%, 90%
HSB
71, 11%, 96%
CMYK
2, 0, 11, 4
LAB
95, -5, 12
LCH
95, 13, 112
OKLCH
0.96, 0.04, 116
XYZ
80, 88, 78
LUV
95, -1, 20
HWB
71, 85%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.