Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF4FF
RGB
239, 244, 255
HSL
221, 100%, 97%
HSB
221, 6%, 100%
CMYK
6, 4, 0, 0
LAB
96, 0, -6
LCH
96, 6, 268
OKLCH
0.97, 0.02, 266
XYZ
86, 90, 107
LUV
96, -3, -9
HWB
221, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.