Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF0EE
RGB
255, 240, 238
HSL
7, 100%, 97%
HSB
7, 7%, 100%
CMYK
0, 6, 7, 0
LAB
96, 5, 3
LCH
96, 6, 30
OKLCH
0.97, 0.02, 27
XYZ
88, 90, 94
LUV
96, 9, 3
HWB
7, 93%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.