Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFFFEF
RGB
239, 255, 239
HSL
120, 100%, 97%
HSB
120, 6%, 100%
CMYK
6, 0, 6, 0
LAB
98, -8, 6
LCH
98, 10, 143
OKLCH
0.98, 0.03, 145
XYZ
87, 96, 96
LUV
98, -8, 10
HWB
120, 94%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.