Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F00F01
RGB
240, 15, 1
HSL
4, 99%, 47%
HSB
4, 100%, 94%
CMYK
0, 94, 100, 6
LAB
52, 76, 67
LCH
52, 101, 41
OKLCH
0.60, 0.24, 30
XYZ
36, 19, 2
LUV
52, 166, 37
HWB
4, 0%, 6%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.