Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F03D06
RGB
240, 61, 6
HSL
14, 95%, 48%
HSB
14, 98%, 94%
CMYK
0, 75, 98, 6
LAB
55, 67, 66
LCH
55, 94, 45
OKLCH
0.63, 0.22, 34
XYZ
38, 22, 2
LUV
55, 147, 42
HWB
14, 2%, 6%
Pantone
172 C
Harmonies
Shades & tints
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