Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F04408
RGB
240, 68, 8
HSL
16, 94%, 49%
HSB
16, 97%, 94%
CMYK
0, 72, 97, 6
LAB
56, 65, 66
LCH
56, 93, 46
OKLCH
0.63, 0.22, 36
XYZ
38, 23, 3
LUV
56, 142, 44
HWB
16, 3%, 6%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Vermilion
#E34234
Tomato
#FF6347
Mahogany
#C04000
Scarlet
#FF2400
Coral
#FF7F50
Chocolate
#D2691E
Pumpkin
#FF7518
Browse every named pink on shades of pink, or all families on colors.