Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D1DF
RGB
240, 209, 223
HSL
333, 51%, 88%
HSB
333, 13%, 94%
CMYK
0, 13, 7, 6
LAB
87, 13, -3
LCH
87, 13, 348
OKLCH
0.89, 0.04, 349
XYZ
72, 69, 79
LUV
87, 17, -7
HWB
333, 82%, 6%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.