Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4D2CC
RGB
244, 210, 204
HSL
9, 65%, 88%
HSB
9, 16%, 96%
CMYK
0, 14, 16, 4
LAB
87, 12, 8
LCH
87, 14, 33
OKLCH
0.89, 0.04, 30
XYZ
71, 70, 67
LUV
87, 21, 9
HWB
9, 80%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.