Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DADF
RGB
240, 218, 223
HSL
346, 42%, 90%
HSB
346, 9%, 94%
CMYK
0, 9, 7, 6
LAB
89, 8, 0
LCH
89, 8, 3
OKLCH
0.91, 0.03, 2
XYZ
74, 74, 80
LUV
89, 13, -1
HWB
346, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.