Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DCCD
RGB
240, 220, 205
HSL
26, 54%, 87%
HSB
26, 15%, 94%
CMYK
0, 8, 15, 6
LAB
89, 5, 10
LCH
89, 11, 62
OKLCH
0.91, 0.03, 59
XYZ
73, 74, 68
LUV
89, 13, 14
HWB
26, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.