Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E6FB
RGB
240, 230, 251
HSL
269, 72%, 94%
HSB
269, 8%, 98%
CMYK
4, 8, 0, 2
LAB
93, 6, -9
LCH
93, 11, 305
OKLCH
0.94, 0.03, 307
XYZ
82, 82, 103
LUV
93, 4, -15
HWB
269, 90%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.