Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EEE4
RGB
240, 238, 228
HSL
50, 29%, 92%
HSB
50, 5%, 94%
CMYK
0, 1, 5, 6
LAB
94, -1, 5
LCH
94, 5, 97
OKLCH
0.95, 0.01, 97
XYZ
81, 85, 86
LUV
94, 2, 8
HWB
50, 89%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.