Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EFE9
RGB
240, 239, 233
HSL
51, 19%, 93%
HSB
51, 3%, 94%
CMYK
0, 0, 3, 6
LAB
94, 0, 3
LCH
94, 3, 98
OKLCH
0.95, 0.01, 99
XYZ
82, 86, 89
LUV
94, 1, 5
HWB
51, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.