Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F0DF
RGB
240, 240, 223
HSL
60, 36%, 91%
HSB
60, 7%, 94%
CMYK
0, 0, 7, 6
LAB
94, -2, 8
LCH
94, 9, 105
OKLCH
0.95, 0.02, 107
XYZ
80, 86, 82
LUV
94, 1, 13
HWB
60, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.