Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F2EB
RGB
240, 242, 235
HSL
77, 21%, 94%
HSB
77, 3%, 95%
CMYK
1, 0, 3, 5
LAB
95, -2, 3
LCH
95, 4, 117
OKLCH
0.96, 0.01, 120
XYZ
83, 88, 91
LUV
95, -1, 5
HWB
77, 92%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.