Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F0EA
RGB
244, 240, 234
HSL
36, 31%, 94%
HSB
36, 4%, 96%
CMYK
0, 2, 4, 4
LAB
95, 1, 3
LCH
95, 3, 80
OKLCH
0.96, 0.01, 78
XYZ
83, 87, 90
LUV
95, 3, 5
HWB
36, 92%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.